THEIR CONTRIBUTIONS

TOP RESEARCH Game of Thrones and the Game of Brands
Strategy

Game of Thrones and the Game of Brands

by Steven Seggie

The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
Opinion

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?

by Steven Seggie

What does it take to become partners?

Big Data and The Lean Startup Approach  as Tools for Innovation in Large Firms
Strategy

Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms

by Steven Seggie

Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.