THEIR CONTRIBUTIONS

Is France the World Champion for Brands?
Economy & Finance

Is France the World Champion for Brands?

by Luc Paugam

Even if France can today be regarded as the world champion of brands, it is affected by a major global trend: the overall decline of brand value in acquisitions.

VIDEO: What’s a brand worth?
Economy & Finance

VIDEO: What’s a brand worth?

by Luc Paugam

Acquisition, IPO, investment, and performance management: the importance of brand value

TOP RESEARCH WhatsApp Acquisition, Intangible Assets and Sky-High Valuation
Economy & Finance

WhatsApp Acquisition, Intangible Assets and Sky-High Valuation

by Anne Jeny

Today, it’s more difficult than ever to measure a firm’s worth in a world where intangible assets drive value.