Lez Trujillo Torres
Lez Trujillo Torres is an Assistant Professor of Marketing at ESSEC Business School. She studies the impact of sociocultural factors on perceptions and evaluations of value. Her work takes place in the context of health markets and risky consumption and has implications for customer service experience design and management, consumer well-being, digital strategies of consumers and firms, and public policy. Prior to academia, Lez worked for over 15 years addressing social and economic justice issues ranging from affordable housing, homeownership in low-income communities, consumer financial protection, and quality public education.