THEIR CONTRIBUTIONS

SME: Dare to Think ‘Strategy’
Strategy

SME: Dare to Think ‘Strategy’

by Laurent Bourgeon

Laurent Bourgeon, Academic Director of the Operational Management and International Operational Management programs at ESSEC Business School, and author of the book Construire avec pertinence la stratégie pour votre PME (Build an Effective Strategy for your SME, Ellipses, 2016), urges small-to-medium enterprises to develop a strategy and shares key insights into how to do it effectively.

Riding the Waves of Change
Leadership

Riding the Waves of Change

by Laurent Bourgeon

Democratization of extreme sports, technological and environmental constraints, market globalization: a lot has changed since surfing first became popular on California’s beaches some 60 years ago.