THEIR CONTRIBUTIONS

Entrepreneurial Success: In 3 Minutes
Strategy

Entrepreneurial Success: In 3 Minutes

by Kevyn Yong

Kevyn Yong, Prof. of Management and Dean of ESSEC Asia-Pacific, shares his research into the commonly overlooked essentials for entrepreneurial success.

The International Manager’s Formula for Boosting Creativity
Innovation

The International Manager’s Formula for Boosting Creativity

by Kevyn Yong

The key to achieving creativity in any culture is recognizing that no one culture is inherently more creative than another, rather, different cultures achieve creativity in different ways.