THEIR CONTRIBUTIONS

TOP RESEARCH The value of constructing narratives in a cancer journey
Society

The value of constructing narratives in a cancer journey

by Lez Trujillo Torres

Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.

Building a philanthropic strategy
Society

Building a philanthropic strategy

by Arthur Gautier

Anne-Claire Pache and Arthur Gautier adapt the philanthropic model developed by Peter Frumkin (University of Pennsylvania) to a French context and explain how to develop a philanthropic strategy that can optimise one’s positive impact on society. In this interview, they share key insights from the book and discuss how philanthropists, be they beginners or experts, can make use of these takeaways.

From the death zone to the boardroom
Leadership

From the death zone to the boardroom

by Stefan Gröschl

Stefan Gröschl and Benedict Böhm explore the experiences and reflections as an extreme sports athlete within the context of scholarly works and research from a wide range of disciplines beyond the general business and management literature.

TOP RESEARCH Selling in the digital age: How personalized sales tactics can be automated online
Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

TOP RESEARCH How numbers and negative feelings impact our self-control
Strategy

How numbers and negative feelings impact our self-control

by Sonja Prokopec

Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.

TOP RESEARCH Get a hobby! How leisure activities can help you at work
Leadership

Get a hobby! How leisure activities can help you at work

by Karoline Strauss

We know that work-life balance is important. Less known is the fact that it’s also important what you do with your life outside of work: in their recent paper, Professor Karoline Strauss and her colleagues show that spending more time on a hobby can help you feel more effective at work - and identify the specific conditions under which you can get this boost.

TOP RESEARCH Entrepreneurship
Economy & Finance

Entrepreneurship

by Editor ESSEC Knowledge

Entrepreneurship seems to be the trending topic and we constantly hear in the medias about success stories of famous people such as Mark Zuckerberg, Jeff Bezos or Bill Gates, among many others. But do we really know what is an entrepreneur? It seems that opinions on the subject are as many as the reasons that make an entrepreneur successful. The word "entrepreneurship" comes from the French verb "entreprendre" which means "to undertake". Therefore, we have to study further those key actors of the economy.

Sustainability Matters
Sustainability

Sustainability Matters

by Editor ESSEC Knowledge

"It is hard to comprehend why we are collectively still moving too slowly"

Year of Innovation France-Singapore
Innovation

Year of Innovation France-Singapore

by Editor ESSEC Knowledge

Singapore and France agreed to designate 2018 as the Year of Innovation (YOI) in a joint declaration on innovation

Political Risk vs. Economic Policy Risk: Which one really matters?
Economy & Finance

Political Risk vs. Economic Policy Risk: Which one really matters?

by Editor ESSEC Knowledge

Giovanni Pagliardi, PhD student at ESSEC Business School, and Prof. François Longin, Prof. of Finance, share research on 32 countries and provide a ground-breaking decision-aid tool for international investment and development funds.

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