Emmanuelle Le Nagard-Assayag
Emmanuelle’s research interests focus on price, innovation, new product development and launching. She has participated in several books and published articles in International Journal of Research in Marketing, and Journal of Product and Brand Management, amongst others. Together with Thierry Lardinoit, she wrote the French adaptation of the Kotler and Amstrong’s handbook Marketing an Introduction. She is an ITP alumnus (New York University, 2000) and has been a Visiting Professor at Luiss (Italy) in 2004, and Visiting Researcher at Stanford (2007). She also serves as President of AFM (French Marketing Association).