THEIR CONTRIBUTIONS

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard-Assayag

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

Programmed obsolescence: A necessary unwanted Christmas gift?
Strategy

Programmed obsolescence: A necessary unwanted Christmas gift?

by Emmanuelle Le Nagard-Assayag

In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.

TOP RESEARCH Co-innovation: Get Your Clients Involved in the Creative Process
Innovation

Co-innovation: Get Your Clients Involved in the Creative Process

by Emmanuelle Le Nagard-Assayag

If companies innovate in order to better respond to the needs of their end-users, why not go straight to the source?