Emmanuelle Le Nagard
Emmanuelle’s research interests focus on innovation, new product development and launching, as well as pricing strategy and value creation. She has published numerous research articles in International Journal of Research in Marketing, Journal of Business Research, Recherche et Applications en Marketing, amongst others. She coordinates the French adaptation of the Kotler and Amstrong’s handbook Marketing an Introduction, and she co-wrote the book "Marketing de l'innovation". She also served as President of AFM (French Marketing Association), and she is currently co-managing editor of the journal "Décisions Marketing".
