THEIR CONTRIBUTIONS

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

Programmed obsolescence: A necessary unwanted Christmas gift?
Strategy

Programmed obsolescence: A necessary unwanted Christmas gift?

by Emmanuelle Le Nagard

In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.

TOP RESEARCH Co-innovation: Get Your Clients Involved in the Creative Process
Innovation

Co-innovation: Get Your Clients Involved in the Creative Process

by Emmanuelle Le Nagard

If companies innovate in order to better respond to the needs of their end-users, why not go straight to the source?