David Avison BA, MSc, PhD, HDR, FBCS is Distinguished Professor of Information Systems. He was previously professor at Southampton University. He was President of the Association of Information Systems (AIS) 2008-9. He is joint founding editor of the Information Systems Journal He was Chair of the International Federation of Information Processing (IFIP) 8.2 group on the impact of IS/IT on organisations and society. He has been program chair, conference chair and general chair of several conferences including the two leading IS research conferences: ICIS and IFIP (and was awarded the honour of IFIP Silver Core). He has written and edited twenty-five books and published a large number of research papers in learned journals, edited texts and conference papers. He researches on information systems in their natural organizational setting, in particular using action research and case study, though he has also used a number of other qualitative research approaches. His research emphasises the human, social and organizational impacts of the new technology. In 2010 he was honoured by Fellowship of the AIS.