THEIR CONTRIBUTIONS

Asia in Bloom
Strategy

Asia in Bloom

by Cedomir Nestorovic

Asia remains one of the most attractive regions in the world for international business. As its population and their buying power grow together, political, cultural and economic forces align to perpetually reveal new opportunities.

3 keys to marketing your business in the Muslim World
Communication

3 keys to marketing your business in the Muslim World

by Cedomir Nestorovic

Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.