THEIR CONTRIBUTIONS

TOP RESEARCH Building a Sustainable Capitalism From the Bottom-Up
Sustainability

Building a Sustainable Capitalism From the Bottom-Up

by Bernard Leca

Why has Corporate Social Responsibility so-far failed to usher in a new, more sustainable paradigm? In his article “Is Corporate Social Responsibility a New Spirit of Capitalism?”, Professor Bernard Leca, with co-authors Kazmi (Aston Business School) and Naccache (INSEEC Business School), argues that a bottom-up approach, focusing on the participation of employees and not just managers.

TOP RESEARCH How to Steer a Controversial Innovation Towards Acceptance -- and Success
Innovation

How to Steer a Controversial Innovation Towards Acceptance -- and Success

by Bernard Leca

Professor Bernard Leca looks to the Impressionists at the turn of the last century to identify the stratégies that have successfully catapulted revolutionary innovators into the mainstream.