Ashwin Malshe teaches Marketing Management in the MSc program at ESSEC Singapore campus. His research interests include marketing–finance interface, marketing strategy, and social media marketing. Ashwin has published in peerreviewed journals such as Journal of Consumer Psychology and Journal of Business Research. In addition he has presented his research at several conferences. He is a recipient of SUNY-Binghamton’s 2010 “Graduate Student Award for Excellence in Research.” Ashwin has been an Adjunct Lecturer in SUNY-Binghamton (2010-2011) where he taught courses in Social Media Marketing and Managerial Economics. He holds a Ph.D., in Marketing, SUNY – Binghamton, USA.