ARTICLES WITH TAG: marketing

TOP RESEARCH  Buyer-supplier relationship dynamics
Economy & Finance

Buyer-supplier relationship dynamics

by Ali Shamsollahi

As is the case with all relationships – be they business, familial, or romantic – the buyer-supplier relationships change over time.

TOP RESEARCH Marketing and artificial intelligence: pitfalls and possibilities
Leadership

Marketing and artificial intelligence: pitfalls and possibilities

by Arnaud De Bruyn

How can marketing decision-makers understand artificial intelligence to best optimize how they use it?

TOP RESEARCH ESSEC Knowledge Review: Artificial intelligence and the technological transformation
Innovation

ESSEC Knowledge Review: Artificial intelligence and the technological transformation

by ESSEC Knowledge Editor-in-chief

ESSEC professors provide insight into how artificial intelligence and the technological transformation will impact society.

Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?
Innovation

Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?

by Peter O'Connor

Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...

TOP RESEARCH The value of constructing narratives in a cancer journey
Society

The value of constructing narratives in a cancer journey

by Lez Trujillo Torres

Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.

TOP RESEARCH How numbers and negative feelings impact our self-control
Strategy

How numbers and negative feelings impact our self-control

by Sonja Prokopec

Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.

Game of Thrones and the Game of Brands
Strategy

Game of Thrones and the Game of Brands

by Steven Seggie

The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.

The King Is Dead, Long Live the King!
Strategy

The King Is Dead, Long Live the King!

by Delphine Dion

What does a Chanel without Karl Lagerfeld look like?

Big Data and The Lean Startup Approach  as Tools for Innovation in Large Firms
Strategy

Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms

by Steven Seggie

Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION
Strategy

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION

by Kevyn Yong

In this age of digital disruption, enterprise innovation is more important than ever before – if not completely necessary for survival.

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