Tuning in - What AI and User Generated Content can tell us about consumers
We can use AI and user-generated information to better understand consumers - here's how.
We can use AI and user-generated information to better understand consumers - here's how.
Is India coming for China's crown as the biggest luxury market?
Diversity in advertising can be beneficial for both the business and the consumer.
Tiffany's has lost its luster in recent years - can its acquisition by LVMH help it regain its sparkle?
New research finds the use of pronouns in crowdfunding campaigns impacts their success.
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.
In this issue of ESSEC Knowledge Review, we shine a spotlight on the research and the expertise of our professors in the domains of entrepreneurship and innovation.
What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.
As is the case with all relationships – be they business, familial, or romantic – the buyer-supplier relationships change over time.