ARTICLES WITH TAG: marketing

TOP RESEARCH Game of Thrones and the Game of Brands
Strategy

Game of Thrones and the Game of Brands

by Steven Seggie

The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.

The King Is Dead, Long Live the King!
Strategy

The King Is Dead, Long Live the King!

by Delphine Dion

What does a Chanel without Karl Lagerfeld look like?

Big Data and The Lean Startup Approach  as Tools for Innovation in Large Firms
Strategy

Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms

by Steven Seggie

Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION
Strategy

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION

by Kevyn Yong

In this age of digital disruption, enterprise innovation is more important than ever before – if not completely necessary for survival.

The Making of Royal Celebrities: The Role of Consumer Buy-In
Strategy

The Making of Royal Celebrities: The Role of Consumer Buy-In

by Delphine Dion

On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.