Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.
Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.
The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.
Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.
In this age of digital disruption, enterprise innovation is more important than ever before – if not completely necessary for survival.
On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.