ARTICLES WITH TAG: innovation

TOP RESEARCH Selling in the digital age: How personalized sales tactics can be automated online
Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

Artificial Intelligence and Its Possible Applications
Innovation

Artificial Intelligence and Its Possible Applications

by Arnaud De Bruyn

What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.

The dangers of artificial intelligence
Innovation

The dangers of artificial intelligence

by Arnaud De Bruyn

In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.

HOW CAN DIVERSITY AND INCLUSION BE A SOURCE OF INNOVATION AND PERFORMANCE?
VIDEO

HOW CAN DIVERSITY AND INCLUSION BE A SOURCE OF INNOVATION AND PERFORMANCE?

by Junko Takagi

Why should firms capitalize on diversity in order to achieve their outcomes?

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
Opinion

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?

by Steven Seggie

What does it take to become partners?

Responsible Innovation as a Path towards Sustainability
VIDEO

Responsible Innovation as a Path towards Sustainability

by Xavier Pavie

In this interview, ESSEC professor Xavier Pavie stresses out the importance of responsible innovation

The Artificial Intelligence Revolution in Analytics, and What It Means for Businesses
Innovation

The Artificial Intelligence Revolution in Analytics, and What It Means for Businesses

by Nicolas Prat

How is AI revolutionizing analytics, and what are the opportunities and challenges for managers?

Year of Innovation France-Singapore
Innovation

Year of Innovation France-Singapore

by Editor ESSEC Knowledge

Singapore and France agreed to designate 2018 as the Year of Innovation (YOI) in a joint declaration on innovation

Big Data and The Lean Startup Approach  as Tools for Innovation in Large Firms
Strategy

Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms

by Steven Seggie

Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION
Strategy

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION

by Kevyn Yong

In this age of digital disruption, enterprise innovation is more important than ever before – if not completely necessary for survival.

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