In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.
What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.
Why should firms capitalize on diversity in order to achieve their outcomes?
What does it take to become partners?
In this interview, ESSEC professor Xavier Pavie stresses out the importance of responsible innovation
How is AI revolutionizing analytics, and what are the opportunities and challenges for managers?
Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.
In this age of digital disruption, enterprise innovation is more important than ever before – if not completely necessary for survival.