ESSEC Knowledge talks to Stefan Gröschl about what it takes to plan the Olympic and Paralympic games, and the managerial takeaways that all leaders can learn from this process.
Stefan Gröschl recently explored what goes into the planning of the Olympics and Paralympics to provide a better understanding of the managerial and organizational challenges and identify key competencies for organizing major sporting events.
With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.