ARTICLES WITH TAG: Sport

Paris 2024: The Urban Legacy of Mega-Events, Explained in 3 Minutes
Innovation

Paris 2024: The Urban Legacy of Mega-Events, Explained in 3 Minutes

by Ingrid Nappi-Choulet

VIDEO: Professor Ingrid Nappi-Choulet, Professor of Public and Private Policy at ESSEC Business School, and Chaired Professor for the Real Estate and Sustainable Development Chair, explains what consequences the 2024 Olympics might have on the Paris landscape.

Paris 2024: Paralympians in the Spotlight!
Sustainability

Paris 2024: Paralympians in the Spotlight!

by Stefan Gröschl

Professor Stefan Groschl explains why he thinks the Paris Olympics in 2024 might offer up the perfect opportunity to bring Paralympians the media attention they deserve.

Should World Cup Advertisers be Worried?
Strategy

Should World Cup Advertisers be Worried?

by Thierry Lardinoit

Under the shadow of protests in Rio, will this event still be able to inspire its public?

Managing Group Diversity in Professional Football Teams
Leadership

Managing Group Diversity in Professional Football Teams

by Stefan Gröschl

The French national team and lessons in leadership.

Riding the Waves of Change
Leadership

Riding the Waves of Change

by Laurent Bourgeon

Democratization of extreme sports, technological and environmental constraints, market globalization: a lot has changed since surfing first became popular on California’s beaches some 60 years ago.

London 2012: Marketing Potential and Pitfalls of Olympic Proportions
Strategy

London 2012: Marketing Potential and Pitfalls of Olympic Proportions

by Thierry Lardinoit

With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.