ARTICLES WITH TAG: Emerging luxury markets

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally
Strategy

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally

by Ashok Som

Emerging luxury brands may feel the pressure to be snapped up by conglomerates in order to succeed abroad. But Ashok Som, Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, proposes another way – go-it-alone – with four strategies to ensure success.