Society
Cyclicality, coronavirus and consumers of the Luxury Industry
Ashok Som explains the impact that coronavirus could have on the luxury industry.
ARTICLES WITH TAG: strategy
Society
Building a philanthropic strategy
Anne-Claire Pache and Arthur Gautier adapt the philanthropic model developed by Peter Frumkin (University of Pennsylvania) to a French context and explain how to develop a philanthropic strategy that can optimise one’s positive impact on society. In this interview, they share key insights from the book and discuss how philanthropists, be they beginners or experts, can make use of these takeaways.
Innovation
Selling in the digital age: How personalized sales tactics can be automated online
In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.
Opinion
From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
What does it take to become partners?
Strategy
Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms
Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.
Strategy
Amazon vs. Fnac-Darty: Why Brick-And-Click Retailers Are Winning?
They say you always remember your first time especially when it comes to clicking that final, magical brick into place...
Strategy
The Making of Royal Celebrities: The Role of Consumer Buy-In
On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.
Strategy
Death (and Life) of a Salesman: The impact of Emotional Intelligence on the sales function
Richard McFarland, Professor of Marketing at ESSEC Business School and winner of the 2016 Stern Award for research introducing the theory of “supply chain contagion”, puts the research spotlight* on emotional intelligence and its impact on reducing stress-related issues in the sales force.