ARTICLES WITH TAG: strategy

Cyclicality, coronavirus and consumers of the Luxury Industry
Society

Cyclicality, coronavirus and consumers of the Luxury Industry

by Ashok Som

Ashok Som explains the impact that coronavirus could have on the luxury industry.

Building a philanthropic strategy
Society

Building a philanthropic strategy

by Arthur Gautier

Anne-Claire Pache and Arthur Gautier adapt the philanthropic model developed by Peter Frumkin (University of Pennsylvania) to a French context and explain how to develop a philanthropic strategy that can optimise one’s positive impact on society. In this interview, they share key insights from the book and discuss how philanthropists, be they beginners or experts, can make use of these takeaways.

TOP RESEARCH Selling in the digital age: How personalized sales tactics can be automated online
Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
Opinion

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?

by Steven Seggie

What does it take to become partners?

Big Data and The Lean Startup Approach  as Tools for Innovation in Large Firms
Strategy

Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms

by Steven Seggie

Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.

Amazon vs. Fnac-Darty: Why Brick-And-Click Retailers Are Winning?
Strategy

Amazon vs. Fnac-Darty: Why Brick-And-Click Retailers Are Winning?

by Olivier Fourcadet

They say you always remember your first time especially when it comes to clicking that final, magical brick into place...

The Making of Royal Celebrities: The Role of Consumer Buy-In
Strategy

The Making of Royal Celebrities: The Role of Consumer Buy-In

by Delphine Dion

On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.

TOP RESEARCH Death (and Life) of a Salesman: The impact of Emotional Intelligence on the sales function
Strategy

Death (and Life) of a Salesman: The impact of Emotional Intelligence on the sales function

by Richard McFarland

Richard McFarland, Professor of Marketing at ESSEC Business School and winner of the 2016 Stern Award for research introducing the theory of “supply chain contagion”, puts the research spotlight* on emotional intelligence and its impact on reducing stress-related issues in the sales force.