ARTICLES WITH TAG: US Elections

HILLARY, WOMEN, AND POWER: WALK LIKE A WOMAN AND TALK LIKE A MAN?
Society

HILLARY, WOMEN, AND POWER: WALK LIKE A WOMAN AND TALK LIKE A MAN?

by Viviane De Beaufort

In the light of the US election campaign and the diversity issues it has raised, Viviane de Beaufort, Professor at ESSEC Business School, Co-Director of the European Center for Law and Economics and Academic Director of the Program "Women in Entrepreneurship", shares her research into women and their relationship with power

The US Elections and celebrities: The ultimate trump(ed) card?
Innovation

The US Elections and celebrities: The ultimate trump(ed) card?

by Sonja Prokopec

Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.