ARTICLES WITH TAG: Society

Quotas in Boardrooms as a Legal Means to Improve Gender Equality
Strategy

Quotas in Boardrooms as a Legal Means to Improve Gender Equality

by Junko Takagi

Every year, at the beginning of March, at ESSEC Business School are held the traditional Gender Equality Days*.

The US Elections and celebrities: The ultimate trump(ed) card?
Innovation

The US Elections and celebrities: The ultimate trump(ed) card?

by Sonja Prokopec

Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.