ARTICLES WITH TAG: Video

3 keys to marketing your business in the Muslim World
Communication

3 keys to marketing your business in the Muslim World

by Cedomir Nestorovic

Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.

VIDEO: Negotiating with terrorism
Strategy

VIDEO: Negotiating with terrorism

by Aurélien Colson

Faced with such extreme terror, is there room for negotiation?