ARTICLES WITH TAG: Center of Excellence Luxury

The Luxury Nomad
Strategy

The Luxury Nomad

by Ashok Som

Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. Prof. Ashok Som explores this unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.

Luxury for less?
Strategy

Luxury for less?

by Sonja Prokopec

Professor Sonja Prokopec looks at how high-end brands distance themselves from the Black Friday bargain bins.

A Stratospheric “Salvatore Mundi”
Strategy

A Stratospheric “Salvatore Mundi”

by Stoyan Sgourev

Professor Stoyan Sgourev presents his analysis of the recent record-breaking sale of a rediscovered De Vinci masterpiece.

Experience Required: Luxury Marketing for a New Era
Strategy

Experience Required: Luxury Marketing for a New Era

by Sonja Prokopec

As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.

What luxury brands look for in their managers
Leadership

What luxury brands look for in their managers

by Ashok Som

The attributes of a manager in the luxury sector reflect the very uniqueness of the luxury industry paradox: the long-term versus the ephemeral, the creator versus profit, local heritage versus global reach. Prof. Ashok Som looks into the special alchemy required for managers in the luxury sector.

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist
Strategy

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist

by Delphine Dion

On the occasion of the Grand Opening of the YSL museums in Paris and Marrakech, ESSEC Knowledge LIVE spoke to Professor Delphine Dion about what this move means for the Saint Laurent Paris brand.

Why Luxury Marketing Doesn’t Need to be Data-Driven
Strategy

Why Luxury Marketing Doesn’t Need to be Data-Driven

by Ashok Som

Professor Ashok Som, Professor of Strategy at ESSEC Business School and and Co-Director of the ESSEC-Bocconi EMiLUX program explains the inherent paradox between digitalization and luxury brands.

TOP RESEARCH How to Steer a Controversial Innovation Towards Acceptance -- and Success
Innovation

How to Steer a Controversial Innovation Towards Acceptance -- and Success

by Bernard Leca

Professor Bernard Leca looks to the Impressionists at the turn of the last century to identify the stratégies that have successfully catapulted revolutionary innovators into the mainstream.

How Gucci Navigates the Transcontinental Luxury Divide
Strategy

How Gucci Navigates the Transcontinental Luxury Divide

by Ashok Som

Ashok Som, Professor of Management and Strategy at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program outlines the 3 key differences between the European and American luxury markets, and how one iconic brand is navigating the divide.

What role will platforms like Netflix play at the Cannes Film Festival?
Innovation

What role will platforms like Netflix play at the Cannes Film Festival?

by Serge Hayat

As new technologies, products, and channels of consumption throw the film industry into a period of transformation, will the Cannes film festival continue to be as important as it once was?

show more