ARTICLES WITH TAG: Food & Travel

Marketing: How to be David against Goliath
Communication

Marketing: How to be David against Goliath

by Frédéric Oble

Drawing on his in-depth study of the French success-story Michel et Augustin, Frédéric Oble, Professor of Marketing ESSEC Business School, provides us with insights into what the little brands can do to rival with the giants without spending millions.

Online hotel booking sites: Put a serious reservation on everything that’s said!
Hospitality

Online hotel booking sites: Put a serious reservation on everything that’s said!

by Peter O'Connor

Peter O’Connor, Professor of Information Systems and Dean of Academic Programs at ESSEC Business School, author behind the Fundamentals of Hotel Distribution and Revenue Management MOOCs, looks into the current antagonism between hotel brands and OTAs (Online Travel Agencies) to separate fact from fiction.

TOP RESEARCH Do Unusual Hotels Have Lower Market Value?
Strategy

Do Unusual Hotels Have Lower Market Value?

by Nicolas Graf

What factors come into play to determine the market value of hotel properties?

TOP RESEARCH Why are Some Countries more Successful Tourist Destinations than Others?
Sustainability

Why are Some Countries more Successful Tourist Destinations than Others?

by Editor ESSEC Knowledge

The ways in which economic, social and environmental factors can drive tourism – or hold it back.