ARTICLES WITH TAG: Consumer Behavior

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

Where health is concerned, give consumers some credit
Sustainability

Where health is concerned, give consumers some credit

by Olivier Fourcadet

The new French Health Bill proposes to make nutritional information easier to understand – but are we oversimplifying?

Watching the World Cup: Can TV Encourage Physical Activity?
Sustainability

Watching the World Cup: Can TV Encourage Physical Activity?

by Thierry Lardinoit

The International Observatory of Sports Consumption finds evidence of a positive link between watching and playing.

TOP RESEARCH How National Identity Shapes Teenagers’ Shopping Behaviour
Strategy

How National Identity Shapes Teenagers’ Shopping Behaviour

by Raphaëlle Butori

How national identity shapes teenagers’ shopping behaviour

TOP RESEARCH What Really Makes Customers Feel Special?
Strategy

What Really Makes Customers Feel Special?

by Editor ESSEC Knowledge

Not everyone responds to preferential treatment in the same way.

TOP RESEARCH The Customer is Always Right: Improving the Customer Entitlement Inventory
Strategy

The Customer is Always Right: Improving the Customer Entitlement Inventory

by Raphaëlle Butori

Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.