ARTICLES WITH TAG: Emerging Economies

5 Lessons Learned by BMW in China
Strategy

5 Lessons Learned by BMW in China

by Ashok Som

How did one premium European brand carve out a niche in China’s luxury market?

Entrepreneurship in Morocco: willing actors are ready, but where are the entrepreneurs?
Innovation

Entrepreneurship in Morocco: willing actors are ready, but where are the entrepreneurs?

by Hamid Bouchikhi

On the occasion of the 2014 Global Entrepreneurship Summit in Marrakesh, an expert analysis of the situation in Morocco...