Strategy
Overpriced Eyewear? Debunking the ‘Optical Illusion’
A new book looks at how myth vs. reality can threaten a healthy industry
ARTICLES WITH TAG: Health
Sustainability
Where health is concerned, give consumers some credit
The new French Health Bill proposes to make nutritional information easier to understand – but are we oversimplifying?
Sustainability
Watching the World Cup: Can TV Encourage Physical Activity?
The International Observatory of Sports Consumption finds evidence of a positive link between watching and playing.
Strategy
Can you resist sweet temptation?
Business research that looks at “mental budgets” might help you stick to that diet.