ARTICLES WITH TAG: Brand

Intangible Assets: How Should Organizations Measure and Report on Them?
Economy & Finance

Intangible Assets: How Should Organizations Measure and Report on Them?

by Anne Jeny

Weighing-in on a debate that still divides the experts

VIDEO: What’s a brand worth?
Economy & Finance

VIDEO: What’s a brand worth?

by Luc Paugam

Acquisition, IPO, investment, and performance management: the importance of brand value