Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.
How Donald Trump’s Interpretation of Disruptive Innovation Might Precipitate his Downfall
In the run-up to International Women’s Day 2017, Stefan Gröschl, Professor of Management, Diversity and Inclusion Strategy Consultant and Co-founder of the Chair of Leadership and Diversity at ESSEC Business School, takes a critical look at the current gender diversity debate and provides suggestions to make gender diversity and inclusion more effective in the workplace.
Aurélien Colson, Professor of Political Science at ESSEC Business School and Director of the ESSEC Centre of Excellence IRENE (Institute for Research and Education on Negotiation - Paris, Singapore, Brussels), author of the MOOC ‘Negotiation Fundamentals’, looks at the challenges facing the Brexit negotiators in the run-up to the talks
In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.
Laurent Bourgeon, Academic Director of the Operational Management and International Operational Management programs at ESSEC Business School, and author of the book Construire avec pertinence la stratégie pour votre PME (Build an Effective Strategy for your SME, Ellipses, 2016), urges small-to-medium enterprises to develop a strategy and shares key insights into how to do it effectively.
Emerging luxury brands may feel the pressure to be snapped up by conglomerates in order to succeed abroad. But Ashok Som, Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, proposes another way – go-it-alone – with four strategies to ensure success.
Elisa Operti, Professor of Management at ESSEC Business School shares her research into how firms can gain a sustainable innovation advantage by learning from other companies’ publicly-available knowledge.