ARTICLES WITH TAG: Strategy

TOP RESEARCH Crowdfunding as reciprocal giving
Sustainability

Crowdfunding as reciprocal giving

by Arthur Gautier

New research by ESSEC Business School’s Kevin André and Arthur Gautier looks at how reward-based crowdfunding platforms are shaking-up the self-Interest vs. altruism dichotomy.

Experience Required: Luxury Marketing for a New Era
Strategy

Experience Required: Luxury Marketing for a New Era

by Sonja Prokopec

As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.

TOP RESEARCH VIDEO: 3 Minutes to Improve the Effectiveness of Corporate Giving
Sustainability

VIDEO: 3 Minutes to Improve the Effectiveness of Corporate Giving

by Anne-Claire Pache

As philanthropy and philanthropic practices are becoming increasingly common in the business setting, how can companies develop philanthropic strategies to maximize their social impact? Professor Anne-Claire Pache explains in 3 minutes.

TOP RESEARCH Sustainability in Fifty Shades of Green
Sustainability

Sustainability in Fifty Shades of Green

by Jan Lepoutre

Karoline Strauss and Jan Lepoutre, Professors of Management at ESSEC Business School, together with Geoffrey Wood, Essex Business School, University of Essex, argue that sustainability requires unique change in organizations and explain how employees across different levels of the organization can support it.

How Gucci Navigates the Transcontinental Luxury Divide
Strategy

How Gucci Navigates the Transcontinental Luxury Divide

by Ashok Som

Ashok Som, Professor of Management and Strategy at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program outlines the 3 key differences between the European and American luxury markets, and how one iconic brand is navigating the divide.

TOP RESEARCH Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry
Strategy

Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry

by Jérôme Barthélemy

Award-winning management research by Professor Jerome Barthelemy looks at the Bordeaux wine industry to better understand why and when technical consultants can be most useful to firms.

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.

Luxury and the power of enigma
Strategy

Luxury and the power of enigma

by Ashok Som

Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard-Assayag

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

Disruptive Innovation: Good for Business, Bad for Politics
Innovation

Disruptive Innovation: Good for Business, Bad for Politics

by Hamid Bouchikhi

How Donald Trump’s Interpretation of Disruptive Innovation Might Precipitate his Downfall

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