As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.
As philanthropy and philanthropic practices are becoming increasingly common in the business setting, how can companies develop philanthropic strategies to maximize their social impact? Professor Anne-Claire Pache explains in 3 minutes.
Karoline Strauss and Jan Lepoutre, Professors of Management at ESSEC Business School, together with Geoffrey Wood, Essex Business School, University of Essex, argue that sustainability requires unique change in organizations and explain how employees across different levels of the organization can support it.
Ashok Som, Professor of Management and Strategy at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program outlines the 3 key differences between the European and American luxury markets, and how one iconic brand is navigating the divide.
Award-winning management research by Professor Jerome Barthelemy looks at the Bordeaux wine industry to better understand why and when technical consultants can be most useful to firms.
Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.
How Donald Trump’s Interpretation of Disruptive Innovation Might Precipitate his Downfall