ARTICLES WITH TAG: Strategy

Making Gender Diversity Work
Strategy

Making Gender Diversity Work

by Stefan Gröschl

In the run-up to International Women’s Day 2017, Stefan Gröschl, Professor of Management, Diversity and Inclusion Strategy Consultant and Co-founder of the Chair of Leadership and Diversity at ESSEC Business School, takes a critical look at the current gender diversity debate and provides suggestions to make gender diversity and inclusion more effective in the workplace.

The Brexit Negotiations: The weigh-in before the match
Leadership

The Brexit Negotiations: The weigh-in before the match

by Aurélien Colson

Aurélien Colson, Professor of Political Science at ESSEC Business School and Director of the ESSEC Centre of Excellence IRENE (Institute for Research and Education on Negotiation - Paris, Singapore, Brussels), author of the MOOC ‘Negotiation Fundamentals’, looks at the challenges facing the Brexit negotiators in the run-up to the talks

How the Beauty Sector Got a Wake-Up Call
Strategy

How the Beauty Sector Got a Wake-Up Call

by Ashok Som

In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.

SME: Dare to Think ‘Strategy’
Strategy

SME: Dare to Think ‘Strategy’

by Laurent Bourgeon

Laurent Bourgeon, Academic Director of the Operational Management and International Operational Management programs at ESSEC Business School, and author of the book Construire avec pertinence la stratégie pour votre PME (Build an Effective Strategy for your SME, Ellipses, 2016), urges small-to-medium enterprises to develop a strategy and shares key insights into how to do it effectively.

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally
Strategy

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally

by Ashok Som

Emerging luxury brands may feel the pressure to be snapped up by conglomerates in order to succeed abroad. But Ashok Som, Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, proposes another way – go-it-alone – with four strategies to ensure success.

TOP RESEARCH Tapping into the knowledge-based economy: How to boost your organization’s innovation
Innovation

Tapping into the knowledge-based economy: How to boost your organization’s innovation

by Elisa Operti

Elisa Operti, Professor of Management at ESSEC Business School shares her research into how firms can gain a sustainable innovation advantage by learning from other companies’ publicly-available knowledge.

TOP RESEARCH Sleeping beauties: How to transform your brand into legend – and sell
Strategy

Sleeping beauties: How to transform your brand into legend – and sell

by Delphine Dion

Prof. Delphine Dion, Professor of Marketing at ESSEC Business School, introduces the concept of “sleeping beauties*” and looks at the strategies firms can use to turn brand heritage into a powerful premise for customer experience and customer sales

Emerging Luxury Brands: Can they compete with the old guard?
Strategy

Emerging Luxury Brands: Can they compete with the old guard?

by Ashok Som

Ashok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success

Programmed obsolescence: A necessary unwanted Christmas gift?
Strategy

Programmed obsolescence: A necessary unwanted Christmas gift?

by Emmanuelle Le Nagard-Assayag

In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.

Why are some companies more competitive than others?
Strategy

Why are some companies more competitive than others?

by Jérôme Barthélemy

Jérôme Barthélemy, Professor of Strategy and Management at ESSEC Business School and author of the book Libérer la Compétitivité (Pearson, 2016) shares 3 factors that set certain companies apart from the crowd

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