ARTICLES WITH TAG: Strategy

TOP RESEARCH Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry
Strategy

Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry

by Jérôme Barthélemy

Award-winning management research by Professor Jerome Barthelemy looks at the Bordeaux wine industry to better understand why and when technical consultants can be most useful to firms.

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.

Luxury and the power of enigma
Strategy

Luxury and the power of enigma

by Ashok Som

Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard-Assayag

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

Disruptive Innovation: Good for Business, Bad for Politics
Innovation

Disruptive Innovation: Good for Business, Bad for Politics

by Hamid Bouchikhi

How Donald Trump’s Interpretation of Disruptive Innovation Might Precipitate his Downfall

Making Gender Diversity Work
Strategy

Making Gender Diversity Work

by Stefan Gröschl

In the run-up to International Women’s Day 2017, Stefan Gröschl, Professor of Management, Diversity and Inclusion Strategy Consultant and Co-founder of the Chair of Leadership and Diversity at ESSEC Business School, takes a critical look at the current gender diversity debate and provides suggestions to make gender diversity and inclusion more effective in the workplace.

The Brexit Negotiations: The weigh-in before the match
Leadership

The Brexit Negotiations: The weigh-in before the match

by Aurélien Colson

Aurélien Colson, Professor of Political Science at ESSEC Business School and Director of the ESSEC Centre of Excellence IRENE (Institute for Research and Education on Negotiation - Paris, Singapore, Brussels), author of the MOOC ‘Negotiation Fundamentals’, looks at the challenges facing the Brexit negotiators in the run-up to the talks

How the Beauty Sector Got a Wake-Up Call
Strategy

How the Beauty Sector Got a Wake-Up Call

by Ashok Som

In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.

SME: Dare to Think ‘Strategy’
Strategy

SME: Dare to Think ‘Strategy’

by Laurent Bourgeon

Laurent Bourgeon, Academic Director of the Operational Management and International Operational Management programs at ESSEC Business School, and author of the book Construire avec pertinence la stratégie pour votre PME (Build an Effective Strategy for your SME, Ellipses, 2016), urges small-to-medium enterprises to develop a strategy and shares key insights into how to do it effectively.

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally
Strategy

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally

by Ashok Som

Emerging luxury brands may feel the pressure to be snapped up by conglomerates in order to succeed abroad. But Ashok Som, Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, proposes another way – go-it-alone – with four strategies to ensure success.

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