ARTICLES WITH TAG: Customer Service

TOP RESEARCH How National Identity Shapes Teenagers’ Shopping Behaviour
Strategy

How National Identity Shapes Teenagers’ Shopping Behaviour

by Raphaëlle Butori

How national identity shapes teenagers’ shopping behaviour

TOP RESEARCH What Really Makes Customers Feel Special?
Strategy

What Really Makes Customers Feel Special?

by Editor ESSEC Knowledge

Not everyone responds to preferential treatment in the same way.

TOP RESEARCH Using Feedback to Build Trust
Strategy

Using Feedback to Build Trust

by Arnaud De Bruyn

How can we increase the value of using a Computerized Decision Support Systems (DSS)?

TOP RESEARCH The Customer is Always Right: Improving the Customer Entitlement Inventory
Strategy

The Customer is Always Right: Improving the Customer Entitlement Inventory

by Raphaëlle Butori

Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.