ARTICLES WITH TAG: Communication

Marketing: How to be David against Goliath
Communication

Marketing: How to be David against Goliath

by Frédéric Oble

Drawing on his in-depth study of the French success-story Michel et Augustin, Frédéric Oble, Professor of Marketing ESSEC Business School, provides us with insights into what the little brands can do to rival with the giants without spending millions.

Rescue your productivity from email overload!
Leadership

Rescue your productivity from email overload!

by Stefan Gröschl

A recipe for breaking free from the social trapping of electronic messaging

The Perks and Perils of Effortless Communication in the Workplace
Leadership

The Perks and Perils of Effortless Communication in the Workplace

by Anca Metiu

Will you tweet, email or text something you might regret?

TOP RESEARCH Non Profits: Maximize Donations by Using the Right Appeal Scale
Sustainability

Non Profits: Maximize Donations by Using the Right Appeal Scale

by Editor ESSEC Knowledge

Charities seeking donations all struggle with the problem of how much money they should ask for.

How Easy is it to Spot a Genuinely Green Business?
Sustainability

How Easy is it to Spot a Genuinely Green Business?

by Charles Cho

“Greenwashing” can make genuinely green businesses harder to identify.