ARTICLES WITH TAG: Management Department

Why Luxury Marketing Doesn’t Need to be Data-Driven
Strategy

Why Luxury Marketing Doesn’t Need to be Data-Driven

by Ashok Som

Professor Ashok Som, Professor of Strategy at ESSEC Business School and and Co-Director of the ESSEC-Bocconi EMiLUX program explains the inherent paradox between digitalization and luxury brands.

Paris 2024: Paralympians in the Spotlight!
Sustainability

Paris 2024: Paralympians in the Spotlight!

by Stefan Gröschl

Professor Stefan Groschl explains why he thinks the Paris Olympics in 2024 might offer up the perfect opportunity to bring Paralympians the media attention they deserve.

TOP RESEARCH On the Brink of a Breakthrough?
Innovation

On the Brink of a Breakthrough?

by Sen Chai

The next game-changing R&D discovery might be so close… yet so far. Professor Sen Chai explains how to avoid a miss in the breakthrough discovery process.

TOP RESEARCH How Emotional Intelligence impacts your salary
Leadership

How Emotional Intelligence impacts your salary

by Aarti Ramaswami

Do social smarts set you apart? Prof. Aarti Ramaswami shares insights on how emotional intelligence impacts salary and career prospects.

How Gucci Navigates the Transcontinental Luxury Divide
Strategy

How Gucci Navigates the Transcontinental Luxury Divide

by Ashok Som

Ashok Som, Professor of Management and Strategy at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program outlines the 3 key differences between the European and American luxury markets, and how one iconic brand is navigating the divide.

TOP RESEARCH The CEO’s Journey to Sustainability
Sustainability

The CEO’s Journey to Sustainability

by Stefan Gröschl

Stefan Gröschl, Prof. of Management at ESSEC Business School and spokesman on CSR, shares his latest research on ex-Puma CEO Jochen Zeitz and the journey to sustainability.Our lessons come from the journey, not the destination

Travis Kalanick or when an entrepreneur becomes a burden to his business
Leadership

Travis Kalanick or when an entrepreneur becomes a burden to his business

by Hamid Bouchikhi

Management Professor Hamid Bouchikhi paints Travis Kalanick’s fall from grace as an example of the entrepreneurial Icarus Paradox.

TOP RESEARCH Does being proactive increase stress? Depends on what motivates you…
Leadership

Does being proactive increase stress? Depends on what motivates you…

by Karoline Strauss

Karoline Strauss, Professor of Management at ESSEC Business School and expert on proactivity shares research undertaken with Sharon Parker and Deirdre O'Shea to determine if and when showing initiative might drain employees’ resources and lead to stress.

TOP RESEARCH Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry
Strategy

Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry

by Jérôme Barthélemy

Award-winning management research by Professor Jerome Barthelemy looks at the Bordeaux wine industry to better understand why and when technical consultants can be most useful to firms.

What Lessons can Family Businesses Learn from the Luxury Industry: Part 2
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry: Part 2

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, family business will survive and prosper – but only if they successfully manage to implement several key strategies.

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