ARTICLES WITH TAG: ai

The Experience game-changer
Innovation

The Experience game-changer

by Jeroen Rombouts

Everybody now expects personalized experiences and delivered instantly. Artificial intelligence enables and accelerates every organization’s ability to shape this new dynamic.

The dangers of artificial intelligence
Innovation

The dangers of artificial intelligence

by Arnaud De Bruyn

In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.