ARTICLES WITH TAG: Marketing Department

Are the Robots Taking Over?
Innovation

Are the Robots Taking Over?

by Nicolas Glady

As Artificially Intelligent innovations progresses by leaps and bounds, Professor Nicolas Glady, Marketing Professor and Chief Digital Officer at ESSEC Business School, gives us three reasons to stop worrying and learn to love AI.

Experience Required: Luxury Marketing for a New Era
Strategy

Experience Required: Luxury Marketing for a New Era

by Sonja Prokopec

As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist
Strategy

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist

by Delphine Dion

On the occasion of the Grand Opening of the YSL museums in Paris and Marrakech, ESSEC Knowledge LIVE spoke to Professor Delphine Dion about what this move means for the Saint Laurent Paris brand.

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

Travel Retail vs Grey Market: the Luxury Industry's Global Challenges
Strategy

Travel Retail vs Grey Market: the Luxury Industry's Global Challenges

by Denis Morisset

How travel retail, the grey market, and e-commerce are impacting the luxury industry.

Online platforms: Undergoing revolution and making change
Innovation

Online platforms: Undergoing revolution and making change

by Nicolas Glady

Nicolas Glady, Professor of Marketing and Chief Digital officer at ESSEC Business School, explains how online platforms such as AirBnB, Uber and Facebook and disrupted and revolutionized the world of online platforms.

TOP RESEARCH It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior
Society

It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior

by Raphaëlle Butori

Raphaëlle Butori, Professor of Marketing at ESSEC Business School, shares her research on how our behavior and self-conception is affected when faced with a member of the opposite sex. From the research paper The impact of visual exposure to a physically attractive other on self-presentation by Prof. Raphaëlle Butori and Béatrice Parguel, Researcher, CNRS.

TOP RESEARCH Death (and Life) of a Salesman: The impact of Emotional Intelligence on the sales function
Strategy

Death (and Life) of a Salesman: The impact of Emotional Intelligence on the sales function

by Richard McFarland

Richard McFarland, Professor of Marketing at ESSEC Business School and winner of the 2016 Stern Award for research introducing the theory of “supply chain contagion”, puts the research spotlight* on emotional intelligence and its impact on reducing stress-related issues in the sales force.

Love Brands: The luxury industry's next frontier
Strategy

Love Brands: The luxury industry's next frontier

by Simon Nyeck

The changing dynamics in the luxury brand - consumer relationship: How to keep the dream alive

Programmed obsolescence: A necessary unwanted Christmas gift?
Strategy

Programmed obsolescence: A necessary unwanted Christmas gift?

by Emmanuelle Le Nagard

In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.

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