ARTICLES WITH TAG: SME

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.

SME: Dare to Think ‘Strategy’
Strategy

SME: Dare to Think ‘Strategy’

by Laurent Bourgeon

Laurent Bourgeon, Academic Director of the Operational Management and International Operational Management programs at ESSEC Business School, and author of the book Construire avec pertinence la stratégie pour votre PME (Build an Effective Strategy for your SME, Ellipses, 2016), urges small-to-medium enterprises to develop a strategy and shares key insights into how to do it effectively.

The Mighty Middle
Economy & Finance

The Mighty Middle

by Editor ESSEC Knowledge

Between large corporations and small start-ups, has an important group of businesses been underestimated?