![3 keys to marketing your business in the Muslim World](/media/cache/7f/94/7f9462a432f496630283bf451e1f39b6.jpg)
3 keys to marketing your business in the Muslim World
Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.