Overpriced Eyewear? Debunking the ‘Optical Illusion’
Strategy

Overpriced Eyewear? Debunking the ‘Optical Illusion’

by Marc Guyot

A new book looks at how myth vs. reality can threaten a healthy industry

Is Obvious Product Placement a Problem?
Strategy

Is Obvious Product Placement a Problem?

by Nicolas Glady

While some argue that arts and culture sponsorship might stunt creativity, that’s not necessarily the case

How is ‘crowdfunding’ the new venture capitalism, or even way better?
Innovation

How is ‘crowdfunding’ the new venture capitalism, or even way better?

by Fabrice Cavarretta

Crowdfunding is an industrial revolution in that it flips the Venture Capitalist fundraising model

show more