Strategy
Entrepreneurial Success: In 3 Minutes
Kevyn Yong, Prof. of Management and Dean of ESSEC Asia-Pacific, shares his research into the commonly overlooked essentials for entrepreneurial success.
Strategy
Emerging Luxury Brands: Can they compete with the old guard?
Ashok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success
Sustainability
Can Professors Contribute to Society Outside of the Lecture Hall?
Professors are expected to have a higher standard of professional ethics, which may help obtain better CSR performance ratings. From the paper “Professors on the Board: Do They Contribute to Society Outside the Classroom?” by Prof. Charles Cho at ESSEC Business School, Jay Heon Jung, Byungjin Kwak, Jaywon Lee, and Choong-Yuel Yoo. Published in The Journal of Business Ethics.