TOP RESEARCH Non Profits: Maximize Donations by Using the Right Appeal Scale
Sustainability

Non Profits: Maximize Donations by Using the Right Appeal Scale

by ESSEC Knowledge Editor-in-chief

Charities seeking donations all struggle with the problem of how much money they should ask for.

5 Tips for Sharing Knowledge through Social Media
Innovation

5 Tips for Sharing Knowledge through Social Media

by Ashwin Malshe

In the classroom as in the office, social media is a great way to encourage the sharing of ideas and foster knowledge creation.

TOP RESEARCH How National Identity Shapes Teenagers’ Shopping Behaviour
Strategy

How National Identity Shapes Teenagers’ Shopping Behaviour

by Raphaëlle Butori

How national identity shapes teenagers’ shopping behaviour

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