Mass Luxury: An Oxymoron?
Strategy

Mass Luxury: An Oxymoron?

by Sonja Prokopec

Can you sell to a wider audience and still be exclusive?

TOP RESEARCH Co-innovation: Get Your Clients Involved in the Creative Process
Innovation

Co-innovation: Get Your Clients Involved in the Creative Process

by Emmanuelle Le Nagard

If companies innovate in order to better respond to the needs of their end-users, why not go straight to the source?

Should World Cup Advertisers be Worried?
Strategy

Should World Cup Advertisers be Worried?

by Thierry Lardinoit

Under the shadow of protests in Rio, will this event still be able to inspire its public?

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