Strategy
The Luxury Industry’s Sacred Places
Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.
Economy & Finance
Is France the World Champion for Brands?
Even if France can today be regarded as the world champion of brands, it is affected by a major global trend: the overall decline of brand value in acquisitions.
Strategy
VIDEO: How luxury brands use subtle signals to speak with an increasingly savvy clientele
Explaining the conspicuous absence of monograms and other ‘loud signals’ from many of this year’s catwalks