Strategy It's All in the Way You Tell the Story by Sonja Prokopec How luxury brands connect with consumers Share
Strategy David Beckham and the Qatari Vision by Thierry Lardinoit David Beckham’s move to PSG is about more than just competitive advantage or PR. Share
Economy & Finance The Mighty Middle by ESSEC Knowledge Editor-in-chief Between large corporations and small start-ups, has an important group of businesses been underestimated? Share