It's All in the Way You Tell the Story
Strategy

It's All in the Way You Tell the Story

by Sonja Prokopec

How luxury brands connect with consumers

David Beckham and the Qatari Vision
Strategy

David Beckham and the Qatari Vision

by Thierry Lardinoit

David Beckham’s move to PSG is about more than just competitive advantage or PR.

The Mighty Middle
Economy & Finance

The Mighty Middle

by ESSEC Knowledge Editor-in-chief

Between large corporations and small start-ups, has an important group of businesses been underestimated?

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