If you think you "get intrapreneurship"... think again!
Strategy

If you think you "get intrapreneurship"... think again!

by Fabrice Cavarretta

In ESSEC Knowledge Review on Entrepreneurship, Fabrice Cavarretta explains how the merging of new activities is not as simple as managers of big firms tend to think. Discover how you can be aware of intrapreneurship, to keep on with the changing environment.

Game of Thrones and the Game of Brands
Strategy

Game of Thrones and the Game of Brands

by Steven Seggie

The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
Innovation

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?

by Steven Seggie

What does it take to become partners?

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