Strategy
Fosun vs Bonomi: Club Med’s Customer Strategy at the Heart of Negotiations?
The current “upscaling” strategy needs to be taken one step further
Strategy
Coach: How One Brand is Navigating the Affordable Luxury Paradox
Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?
Strategy
Can you resist sweet temptation?
Business research that looks at “mental budgets” might help you stick to that diet.