Strategy
Coach: How One Brand is Navigating the Affordable Luxury Paradox
Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?
Strategy
Can you resist sweet temptation?
Business research that looks at “mental budgets” might help you stick to that diet.
Strategy
LafargeHolcim, a Merger of Equals?
As Professor Ashok Som explains, it might be the end of French national champions and the beginning of European MNCs...