Strategy
Luxury and the power of enigma
Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.
Strategy
Should a Two-Year-Old iPhone Already Feel Obsolete?
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.
Strategy
Travel Retail vs Grey Market: the Luxury Industry's Global Challenges
How travel retail, the grey market, and e-commerce are impacting the luxury industry.