Strategy
What Lessons can Family Businesses Learn from the Luxury Industry? Part 1
Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.
Strategy
Luxury and the power of enigma
Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.
Strategy
Should a Two-Year-Old iPhone Already Feel Obsolete?
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.