TOP RESEARCH Co-innovation: Get Your Clients Involved in the Creative Process
Innovation

Co-innovation: Get Your Clients Involved in the Creative Process

by Emmanuelle Le Nagard

If companies innovate in order to better respond to the needs of their end-users, why not go straight to the source?

Twitter vs. Facebook: Lessons from social media IPOs
Innovation

Twitter vs. Facebook: Lessons from social media IPOs

by Sridhar Arcot

Two initial public offerings, subject to their fair share of both excitement and apprehension.

Selling Across Cultures: Is your Company Global e-ready?
Innovation

Selling Across Cultures: Is your Company Global e-ready?

by Peter O'Connor

You need more than just a website to transact with customers on a global scale.

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