Strategy
Luxury and the power of enigma
Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.
Sustainability
Running Green: Sustainability at the Paris Marathon
The Paris Marathon is just one of the many hundred of endurance events planned for 2017. How can we minimize its environmental impact?
Strategy
Should a Two-Year-Old iPhone Already Feel Obsolete?
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.