Economy & Finance
Firms Maximize Profits
Dr. Gorkem Celik discusses the profit maximization assumption used by standard microeconomics models.
Innovation
Selling in the digital age: How personalized sales tactics can be automated online
In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.
VIDEO
Explaining investment choice under an investor's aversion to downside risk
Professor Roméo Tédongap explains how investors' aversion to downside risk impacts investment choices.