Strategy

Mass Luxury: An Oxymoron?

by Sonja Prokopec

Can you sell to a wider audience and still be exclusive?

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TOP RESEARCH

Innovation

Co-innovation: Get Your Clients Involved in the Creative Process

by Emmanuelle Le Nagard

If companies innovate in order to better respond to the needs of their end-users, why not go straight to the source?

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Innovation

Twitter vs. Facebook: Lessons from social media IPOs

by Sridhar Arcot

Two initial public offerings, subject to their fair share of both excitement and apprehension.

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