TOP RESEARCH How National Identity Shapes Teenagers’ Shopping Behaviour
Strategy

How National Identity Shapes Teenagers’ Shopping Behaviour

by Raphaëlle Butori

How national identity shapes teenagers’ shopping behaviour

Managing Group Diversity in Professional Football Teams
Leadership

Managing Group Diversity in Professional Football Teams

by Stefan Gröschl

The French national team and lessons in leadership.

TOP RESEARCH What Really Makes Customers Feel Special?
Strategy

What Really Makes Customers Feel Special?

by ESSEC Knowledge Editor-in-chief

Not everyone responds to preferential treatment in the same way.

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