Ashok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success
Professors are expected to have a higher standard of professional ethics, which may help obtain better CSR performance ratings. From the paper “Professors on the Board: Do They Contribute to Society Outside the Classroom?” by Prof. Charles Cho at ESSEC Business School, Jay Heon Jung, Byungjin Kwak, Jaywon Lee, and Choong-Yuel Yoo. Published in The Journal of Business Ethics.
The changing dynamics in the luxury brand - consumer relationship: How to keep the dream alive