Strategy
Love Brands: The luxury industry's next frontier
The changing dynamics in the luxury brand - consumer relationship: How to keep the dream alive
Strategy
Programmed obsolescence: A necessary unwanted Christmas gift?
In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.
Strategy
Asia in Bloom
Asia remains one of the most attractive regions in the world for international business. As its population and their buying power grow together, political, cultural and economic forces align to perpetually reveal new opportunities.