Strategy
Amazon vs. Fnac-Darty: Why Brick-And-Click Retailers Are Winning?
They say you always remember your first time especially when it comes to clicking that final, magical brick into place...
Strategy
The Making of Royal Celebrities: The Role of Consumer Buy-In
On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.
Strategy
Death (and Life) of a Salesman: The impact of Emotional Intelligence on the sales function
Richard McFarland, Professor of Marketing at ESSEC Business School and winner of the 2016 Stern Award for research introducing the theory of “supply chain contagion”, puts the research spotlight* on emotional intelligence and its impact on reducing stress-related issues in the sales force.